What is the personality type of Marlboro? Which MBTI personality type best fits? Personality type for Marlboro from Significant Businesses and what is the personality traits.
Marlboro personality type is ESTP, as is the case for one in ten of the population, and you'll find that Marlboro is a popular brand with this personality type.
The Marlboro Man was the face of Marlboro cigarettes in the United States from 1964 to 1974. He was a rugged, middle-aged, masculine, strong and powerful man who smoked Marlboro cigarettes. He had a wife and kids, lived in the suburbs, worked on cars and was an all-American figure.
The Marlboro man was a specifically American character created by Victor Lownes and Warren A. Martin for Marlboro cigarettes. The image was based on actual people who smoked Marlboro cigarettes.
Marlboro's target market was men in their thirties and forties with a desire for a masculine image, who were looking for a strong, independent, masculine brand.
The Marlboro man was very much the opposite of the "cowboy" image of Marlboro ads from thirty years earlier.