Mattel Personality Type, MBTI
What is the personality type of Mattel? Which MBTI personality type best fits? Personality type for Mattel from Significant Businesses and what is the personality traits.
ESFJ (3w2)
Mattel personality type is ESFJ, not ESTJ.
As far back as the '90s, Mattel has had a marketing campaign that makes use of the Myers Briggs Type Indicator (MBTI). The original marketing campaign, which was run by Mattel's research department, took place in 1993. The initial marketing strategy was to offer MBTI personality tests directly to consumers. The company saw this as a way to "get to the heart of an individual's personality".
In their marketing materials, they refer to their test as a "type" and not as a "personality". By the early 2000s, the word "type" was dropped in favor of "personality", and the current marketing campaign was launched.
In their current marketing campaign, the MBTI is described as a "personal profile". This is because it is used for purposes such as "grouping people for meetings or for career assignments", according to the company. The company also states that it is not meant to diagnose a person.
According to the company, Mattel uses a set of four personality types that are "based on the best and most current scientific understanding of personality type".
The four types are:
Mattel, Inc. is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Mega, Thomas & Friends, Polly Pocket, Masters of the Universe, and Monster High. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group. In 2020 Barbie was named the top global toy property per The NPD Group, a global information company. Hot Wheels was named the top-selling global toy of the year.
