Sainsbury's Personality Type, MBTI
What is the personality type of Sainsbury's? Which MBTI personality type best fits? Personality type for Sainsbury's from Significant Businesses and what is the personality traits.
ENTP (5w4)
Sainsbury's personality type is ENTP, which is the fourth highest amongst all 16 personality types.
According to the MBTI, people with the ENTP personality type are energetic, inventive, and inquisitive. They also enjoy having fun, making their life an adventure.
Sainsbury's was criticised for excessive spending on marketing, which has never been fully explained.
The BBC's Mark Easton said Sainsbury's was "a victim of its own success" but said it was "not entirely fair to blame the company for the way it has chosen to spend its money".
Mr Pounds said Sainsbury's had "invested in its people, in its stores, in technology and in its products".
"The whole purpose of this is to do that with a bit more cohesion," he said.
The BBC's Business Editor Robert Peston says Sainsbury's share price has been rising steadily since the start of the year.
He says one reason may be that investors are looking for "safe havens" to invest in amid market volatility.
J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 16.0% share of the supermarket sector. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company became the largest retailer of groceries in 1922. In 1995, Tesco overtook Sainsbury's to become the market leader, which has since been ranked second or third, being overtaken by Asda from 2003 to 2014, and again in 2019. In 2018, a planned merger with Asda was blocked by the Competition and Markets Authority over concerns of increased prices for consumers. The holding company, J Sainsbury plc, is split into three divisions: Sainsbury's Supermarkets Ltd, Sainsbury's Bank, and Argos. As of 2021, the largest overall shareholder is the sovereign wealth fund of Qatar, the Qatar Investment Authority, which holds 14.99% of the company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
